Produced a series of tools throughout burtsbees.com that help consumers make educated decisions about finding the right products and provide education around the many natural product ingredients.
Created a short and simple tool to help women find their perfect lip shade.
Built a tool that helped women select a face care regimen based on their skin condition. This tool also provided education around the product lines and the natural ingredients that go into them.
Designed a guide that introduced a new Sensitive Skin Care product line and a quiz asking women about their sensitive skin. The guide also showcased the natural ingredients used in the product.
Created a series of Facebook tabs that showcased some of the best products that Burt's Bees has to offer in a fun, engaging way.
Built a tab that supported the launch of their Intense Hydration line. We included stories from real women who suffer from extremely dry skin. Their journal stories were captured over a six-week trial of using the products.
Burt's Bees developed three new colors for its Lip Shimmer product line. This Facebook tab promoted the colors along with a fun and engaging way for fans to share a personal story about what makes them shimmer. Fans could identify their shimmer color and then share a story that would display on the tab.
This tab supported a new body lotion that contained a unique ingredient, Cupuaçu. We used a Mad-Lib style approach, asking fans to create a humorous story about how, when, and where they Cupuaçu.
Produced a fun video that challenged everyday people to try and pronounce the name of this unique ingredient.
As part of the 2011 holiday campaign, we created a tab that gave users a chance to win free products from Burt's Bees. We also created the "Tacky Sweater Party," a tactic that encouraged users to add a virtual tacky sweater to their profile picture. For every picture, Burt's Bees donated $1 to charity.
Over the years, we created countless social media images for Burt's Facebook and Pinterest accounts to promote products and share the beauty of nature.